The Emergence of Southeast Asia: franchise opportunities

The Emergence of Southeast Asia: Next Eleven


Southeast Asia has been an area that has seen tremendous growth since the early 2000s. In 2005, investment bank Goldman Sachs created what was named the “Next Eleven” which included Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, the Philippines, South Korea, Turkey, and Vietnam.

The bank believed that these countries at the time had a high potential of becoming the world’s largest economies in the 21st century. In most cases, the bank was shown correctly as places in Southeast Asia like Indonesia, South Korea, and Vietnam as having seen their GDP increase rapidly since 2005. This area is home to a very young population, with a rapid increase in its industrialization and exports being off the coast. Southeast Asia is home to over 650 million inhabitants, allowing the opportunity for franchises to see a great deal of success when entering countries with GDPs on a major increase.

Four Asian Tigers and the Baby Tigers

According to Investopedia, The Four Asian Tigers are the high-growth economies of Hong Kong, Singapore, South Korea, and Taiwan. These countries are fueled by exports and rapid industrialization. They each have maintained tremendous levels of economic growth since the 1960s, and have collectively joined the ranks of the world’s wealthiest nations. These countries have a high dominance already in the franchise industry, as each offers a high ease of doing business ranking, which makes it easier to start your franchise off and start seeing profits.

The newer slogan of countries within Southeast Asia has been titled the “Baby Tigers” or “Tiger Cubs”. These are so named “because they attempt to follow the same export-driven model of technology and economic development already achieved by the rich, high-tech, industrialized, and developed countries.” These countries include Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. Owning a franchise in these up-and-coming countries may prove beneficial as they follow the same development within their economy as their fellow neighbour Asian Tigers. 

Becoming a Master Licensee with MBE in Southeast Asia

At MBE, there is already a prominence of MBE Master Franchisees in countries such as Malaysia, Japan, Hong Kong, and Thailand. Proving success with these stores and our business concept opens a window of possibility for investors in neighbouring countries to start their master franchise with MBE. The emergence of industrialization in the area and the young population creates an opportunity to create a whole new network of MBE stores in your own country. 

To learn more about this opportunity, please fill out the form and we will provide you with more details on available opportunities.

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